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GilletteLabs’ Hot Idea for the Holidays

Creates new Warm Up the Holidays GWP promotion with five small businesses.

Procter & Gamble's GilletteLabs has announced Warm Up the Holidays, a new program aimed to support small businesses during the holiday gifting season. A first for the brand, GilletteLabs will partner with five different businesses by creating limited-edition gifting bundles featuring its heated razor and a warming product (think coffee, candles) to be sold as a gift with purchase.   The small business partners include:   •  Anyon Atelier, a  home decor boutique and art gallery loca...

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